The year is 2019, everyone is excited about the new and upcoming technologies in gaming. Rumors and spreadsheets flying everywhere around twitter and the internet about the new PS5 and the new Xbox Series. Games, new options, VR, what’s next? The future.
With the pandemic hitting the Asia in the end of the year, and the beginning of 2020 hitting basically the whole world, the market of video games saw a unexpected boom. Sales were sky high for a time we thought all business would be hitting the rock bottom.
While Restaurants, construction and many other fields were going crazy because of the lack of sales and customers, Gaming revenue kept growing. Digital sales dominating and with that Gaming Journalism also growth to mainstream levels.
With that, we begun to see the worst part of Journalism. People getting “paid” or better said, “bribed” to write about games, to get excited about stuff and of course boost sales and create a hype.
Is it wrong? No. Is it kinda sketchy? yes.
What is worse is why the companies NEED to do that. They would be better served letting the own players do the talking, or the games or their products. But instead time and time again we see this necessity of over-hyping something and bites them right back.
Cyberpunk2077 was a great example
And now we see the trend going straight to Microsoft and the Xbox plataform.
While PlayStation CEO Jim Ryan said “We will let games do the talking” Microsoft is been clearly on the vibe of giving “gifts” for good reviews and good publicity.
What they don’t see is that just generates bad reputation.
IGN writers have been caught lying about playing on the xbox, and right now we can see this trend daily.
It’s just sad, and i hope for the best that this will stop somehow.
